Google Ads case studies
Google Ads results across 7 countries
Real numbers from 38 accounts we manage in the UAE, Saudi Arabia, the UK, the US, Australia, Canada and Pakistan — straight from Google Ads.
Beekeeping Supplies – Australia
- ✓$26.4K in conversion value from $697 spend
- ✓174 conversions in 30 days
- ✓Value includes Google's projected conversions
Google Ads – Search & SmartLast 30 days
Clear Aligners – Australia
- ✓789 conversions in 30 days at $13.04 each
- ✓$64,518 in conversion value — 6.3x return
- ✓Conversions up while spend went down month-on-month
Google Ads – Search & DisplayLast 30 days
Turkish Towels & Bathrobes – USA
- ✓Return on ad spend up from 1.35x to 2.18x month-on-month
- ✓Revenue up $2,260 (+54%) while spend went down
- ✓51 orders from $2,937 of ad spend
Google Ads – Performance MaxLast 30 days
- ✓$69,841 in conversion value from $12,307 spend
- ✓1,105 conversions in 30 days
- ✓Value includes Google's projected conversions
Google AdsLast 30 days
Natural Pain & Itch Relief – USA
- ✓$5,952 in sales from just $601 of ad spend
- ✓153 orders at $3.94 each
- ✓9.9x return on ad spend
Google AdsLast 30 days
Dog Shampoo & Lotion – USA
- ✓$6,380 in sales from $1,125 of ad spend
- ✓123 orders at about $9 each
- ✓Revenue up $665 month-on-month
Google AdsLast 30 days
- ✓$9,586 in sales from $2,814 of ad spend
- ✓Revenue up $1,603 (+20%) month-on-month
- ✓117K impressions for a UK nursery brand
Google AdsLast 30 days
Fitness & Martial Arts – Canada
- ✓2,199 clicks at $0.29 each
- ✓3.9% click-through rate on Search
- ✓29 leads for $640 total spend
Google Ads – Search (Leads)Last 30 days
Women's Pret Fashion – Pakistan
- ✓Account launched Oct 8 — first sales within 3 weeks
- ✓Search campaign drove 7 sales worth $165
- ✓4,600 clicks at about $0.03 each
Google Ads – Search + PMax + YouTubeOct 8 – 27, 2026 (new account)
- ✓Lowest cost per conversion in the portfolio — $0.51
- ✓Conversions up 1,950 month-on-month while spend went down
- ✓59% of clicks turned into conversions
Google Ads – Search + DisplayOct 5 – Nov 3, 2025
Eco Drive
Electric Vehicles / Eco Services
- ✓Largest account in the portfolio — 13 active campaigns
- ✓8,610 conversions at $5.49 each, at scale
- ✓Full-funnel coverage across Search, Display and more
Google Ads – 13 campaignsOct 5 – Nov 3, 2025
Car Battery & Repair Services
- ✓2,600+ conversions across Dubai & Abu Dhabi in 37 days
- ✓Cost per conversion cut by $28 month-on-month
- ✓Clicks up 2,880 month-on-month
Google Ads – SearchOct 21 – Nov 19, 2025
Tomorrow World Real Estate
Real Estate
- ✓Performance Max drove 754 conversions at $0.07 per click
- ✓Off-plan Search hit a 23.78% interaction rate
- ✓871+ conversions from $4,116 spend
Google Ads – Search + Performance MaxOct 21 – Nov 19, 2025
Al Taresh – Alameen Al Aqari
Real Estate
- ✓972 conversions from just $1,456 — $1.50 each
- ✓Performance Max: 487 conversions at $0.05 per click
- ✓Generic Search reached a 9.61% interaction rate
Google Ads – Search + Performance MaxOct 21 – Nov 19, 2025
Home Care – Nannies & Elderly Care
- ✓1,670 conversions at $4.13 — one of the best CPAs of all 24 brands
- ✓Elderly Care campaign hit a 20% interaction rate
- ✓Separate campaigns per care service
Google Ads – SearchOct – Nov 2025
SCAVO
Real Estate / Interior Design
- ✓Arabic-language campaign targeting KSA & UAE
- ✓Clicks up 329 and conversions up 22.5 month-on-month
- ✓81.7% Google optimisation score
Google Ads – SearchOct 5 – Nov 3, 2025
Dr Tazyeen – OBGYN
Obstetrics & Gynaecology
- ✓Highest interaction rate of all 24 brands — 23.16%
- ✓194 conversions incl. 29 calls and 44 WhatsApp clicks
- ✓87.9% Google optimisation score
Google Ads – SearchSep 1 – Oct 31, 2025
- ✓Nearly 1 in 3 clicks became a conversion
- ✓12.41% CTR — well above the UAE Search benchmark
- ✓Target-CPA bidding for steady lead costs
Google Ads – Search (Target CPA)Oct 21 – Nov 19, 2025
- ✓Monthly lead volume up nearly 7x
- ✓Clicks almost doubled — up 1,550 month-on-month
- ✓Commercial Law campaign: 9.77% interaction rate
Google Ads – SearchLast 35 days to Nov 19, 2025
LOTUS Educational Institute
Professional Courses & Training
- ✓Both campaigns above 12% interaction rate
- ✓875 clicks at $0.93 on the brand + courses campaign
- ✓Separate campaigns for general and design courses
Google Ads – SearchOct 21 – Nov 19, 2025
Early Childhood Education
- ✓Enrolment enquiries up 44 month-on-month
- ✓Performance Max: 72,733 impressions at $0.36 per click
- ✓JVC branch Search: 9.09% interaction rate
Google Ads – Search + Performance MaxOct 21 – Nov 19, 2025
- ✓165 B2B fit-out leads in one month
- ✓KSA campaign 3x cheaper per click than UAE
- ✓Generic UAE campaign: 11.5% interaction rate
Google Ads – SearchSep 2025
- ✓148 conversions from only $466
- ✓Competitor campaign: 11.82% interaction rate
- ✓Remarketing at $0.25 per click
Google Ads – Search + Display + SmartOct 21 – Nov 19, 2025
Construction Data & Services
- ✓UAE & KSA campaigns run side by side
- ✓UAE Generic: 91 conversions at 10.54% interaction rate
- ✓KSA Generic: 69 conversions at $1.36 per click
Google Ads – Search + Display + PMaxOct 21 – Nov 19, 2025
High Hopes Dubai
Therapy & Training Services
- ✓88 conversions at around $12 each
- ✓Target-CPA bidding for consistent lead costs
- ✓Separate service and OT campaigns
Google Ads – SearchOct 21 – Nov 19, 2025
- ✓General campaign: 74 conversions from 365 clicks
- ✓Dedicated campaigns per dental service
- ✓Paediatrics campaign reached 5,091 parents
Google Ads – SearchOct 21 – Nov 19, 2025
Fandose
Laser Cutting & Fabrication
- ✓81 B2B leads from a $555 budget
- ✓Smart campaign: 37,083 impressions at $0.21 per click
- ✓Remarketing drove 35 conversions
Google Ads – Search + Smart + DisplayOct 21 – Nov 19, 2025
Team Visual Solution
Signage & Printing
- ✓Geo-targeted campaigns across UAE and KSA
- ✓KSA campaign: 14.09% interaction rate
- ✓Stable $1.36–1.91 cost per click
Google Ads – SearchOct 21 – Nov 19, 2025
Zen Interior
Interior Design & Fit-Out
- ✓Performance Max: 27 conversions at $0.29 per click
- ✓Service-specific campaign: 33 conversions
- ✓Search + PMax for intent and reach
Google Ads – Search + Performance MaxOct 21 – Nov 19, 2025
Kilit
Smart Locks & Security
- ✓159,000 impressions from just $408
- ✓44,800 video views at $0.01 each
- ✓~28% view rate — above benchmark
Google Ads – YouTubeOct 5 – Nov 3, 2025
We the Car Buyers
Used Car Buying
- ✓Competitor campaign: 18 conversions at the lowest CPC
- ✓Three angles: direct intent, brand and competitor
- ✓High-value car-seller leads
Google Ads – SearchOct 21 – Nov 19, 2025
- ✓A dedicated landing page per repair service
- ✓Separate budgets per service for tight CPA control
- ✓7 more campaigns ready to scale
Google Ads – SearchOct 21 – Nov 19, 2025
Business Setup & PRO Services
- ✓Business setup campaign: 17.93% interaction rate
- ✓Remarketing at $0.30 per click
- ✓Search + Display for steady brand presence
Google Ads – Search + DisplayOct 21 – Nov 19, 2025
Irish Sea Moss Supplements – USA
- ✓23 orders from $309 of ad spend
- ✓$939 in tracked sales — 3x return
- ✓Small-budget Google campaign for a supplement brand
Google AdsLast 30 days
- ✓$422 in sales from $131 spend
- ✓3.2x return on ad spend
- ✓Runs alongside Zarlay's 5.7x Meta campaigns
Google AdsAug 28 – Sep 26, 2026
Sunvit-D3
Vitamin D3 Supplements – UK
- ✓Conversions up 30% month-on-month
- ✓Impressions up 28% to 428,341
- ✓116 conversions from $4,483 spend
Google AdsLast 30 days
Organic Tea & Groceries – USA
- ✓Conversions up 26% month-on-month
- ✓Clicks up 26% to 1,659
- ✓179,041 impressions in 30 days
Google AdsLast 30 days
- ✓Local Search campaigns for airport transfer bookings
- ✓18,070 impressions in 30 days
- ✓Always-on presence for high-intent searches
Google Ads – SearchLast 30 days